In the Pink

In the Pink

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In the Pink
In the Pink
The Rebel's Guide to Primary Care

The Rebel's Guide to Primary Care

Unconventional tactics to maximize your annual physical plus 5 revealing questions to ask when vetting your PCP

Celia Chen's avatar
Celia Chen
Apr 14, 2025
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In the Pink
In the Pink
The Rebel's Guide to Primary Care
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Parsley Health is an option for those who want a better experience with primary care. It’s a membership model with a holistic view and community events. They take some insurance so check with your provider.

A weigh-in. A blood pressure check. An offer for a shingles vaccine. Zero discussion about menopause or new research on LDL cholesterol — both apparently "out of scope."

Welcome to the American primary care experience, where what you actually care about rarely makes the agenda.

Last week's annual physical left me with nothing but a CGM prescription (small victory) and a stark reminder of how broken the system is. When I joined One Medical a decade ago, I was a frequent traveler between New York, LA and Miami. Back then, having offices everywhere with seamless digital records felt revolutionary.

These days, as someone who rarely gets sick and proactively seeks out progressive modalities (that are almost always out-of-pocket), less so. I went into my wellness exam prepared but with appropriately low expectations — and the system delivered exactly what it's designed for: the bare minimum.


Want the Rebel’s Guide as a Printable Toolkit?

Paid subscribers get exclusive access to the full downloadable PDF, which includes:

  • The 5-question vetting script to find a great PCP

  • Exact phrases to keep your visit coded as preventive

  • A Pre-Visit Checklist so you walk in with clarity

  • An In-Visit Strategy Guide to get what you came for

  • A Follow-Up Tracker to close the loop on labs, referrals, and care

Subscribe for just $5/month to get full access and unlock every future guide in this series.


The Primary Care Paradox

Your PCP is supposed to be your healthcare quarterback, but they're operating in a system designed for volume, not value — with on average 2500 patients per doctor and appointments lasting approximately 17.5 minutes (yes, really). Blame insurance not your doctor — who is equally constrained within this system — for making it feel like a drive-thru.

To change your annual wellness visit from an insurance-approved check-list into a real-time review that gives you answers, try these pro-moves:

  • Send a pre-visit brief. Complete the health history in advance and attach a one-pager with your supplements, extra health data (DEXA scans, CGM trends), discussion points, and prescription requests. Email it 48 hours ahead of time.

  • Request labs in advance. Insist your routine bloodwork be drawn pre-appointment. Discuss lab results and action items during your visit for insights.

  • Schedule strategically. Pick an early morning slot if you plan to arrive fasted and do bloodwork. Also, the doctor will be “fresher.” When time runs out, ask for a follow-up to continue the conversation.

  • Know when to walk. If your PCP consistently runs late, interrupts or gaslights you — they're not your person. Like all bad relationships, move on.


Language Matters

Here’s a game-changing secret. It’s all in how you frame the visit.

The system distinguishes between "preventive visits" (covered) and "problem-focused visits" (billable). The moment you mention a specific concern, you've triggered a billing code.

Instead of: “I have fatigue and brain fog. I think it’s a thyroid issue,”

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